Personalized SEO: Understand your target audience

The ideal place to start your tailored SEO journey is with target audience research and decisions if you’re eager to get started but need some guidance. After creating a business, service, or product, you must determine who will use it, who will want it, who will need it, and why!

Imagine yourself at an archery range; in order to take a shot, you must first determine which target you are aiming at. Knowing your target market will help you promote much more effectively because you’ll have the direction, data from your study, and expertise to do so.

Millennials are a good example. Compared to Generation Z, which is swiftly maturing and entering the American consumer base, those between the ages of 22 and 35 have quite different search, shopping, and sharing habits.

So who is your intended market? How do you learn about them? What are they seeking? What do they anticipate from your marketing, then? What do you anticipate from tailored SEO for your target audience?

Who is your Target Audience?

You should ask yourself this question as soon as possible. We bet you did so when you were designing your company, product, or service, so you are probably already quite familiar with it. But you should give this query a second thought and serious examination for marketing reasons.

If you’re a wedding photographer, it might seem like your target market is too broad and diverse for you to effectively create personalized SEO, but that’s not the case! Do you deal with upscale settings, travel destinations, and opulent events? If you primarily work with small, private, or rustic wedding venues, you are looking at a different target market.

Continuing the example, did you know that in 1960, the average age for marriage was 22 for males and 20 for women? Or that in 2018 such ages have increased to 27 and 29? Because of this, customised SEO is not only possible but also simple. Research can assist you grasp the relatively specific population you are working with.

Averages are just that, of course, but these research findings can be quite helpful to you in your marketing. They can assist you in determining your target market’s general preferences. Let’s go a step further, though, and examine what your target market is looking for.

What Does your Target Audience Want?

Let’s assume you are a roofing firm to use a fresh example and theme. Of course everyone needs a roof. So identifying your target market and using tailored SEO aren’t crucial, right?

Wrong.

If you don’t meet their individual requirements and interests, your target audience will search elsewhere. They might expect fast responses, glowing ratings, a customer satisfaction guarantee, or even a free roof inspection.

If you want your target audience’s business, you must provide whatever they are searching for, but in order to do so, you must first be aware of what they are searching for. Find your specialty and excel at it!

NextDoor founder Sarah Leary elaborates on this:

“You are bound to be “shooting blanks” in your keyword strategy if you don’t thoroughly understand your buyer personas. Only when you really know your target audience’s precise pain points and needs, you will zero in on the exact keywords that work and save yourself time and money.”

If you offer free roof inspections, include that in your local SEO keyword list and place it prominently on your website. Make it known if you will undercut competitors’ prices! Alternately, be clear on your website that you wish to deal mostly with businesses, industrial sites, gated, exclusive communities, and high-end residential roofs.

Find what your target audience needs and then deliver it with style, ease and quality.

Where Does your Target Audience Get Their Information?

Since more and more people are conducting their research online, this is a terrific approach to understand your target market since not everyone has made the switch. Your online services had better be top-notch if your target demographic is anyone under the age of 60.

In contrast, providing phone support may be more necessary when dealing with, example, Millennials who typically detest using phones for voice-to-voice calls if your specialization is catering to an older generation.

Reaching out to the review sites, lists, and business bureaus that receive the most traffic can be a terrific method to increase your exposure to your target audience without putting in a lot of extra effort.

Consider adding your firm to their lists if specific websites, such as Yelp or Angie’s List, appear highly in searches for your industry. To increase the likelihood that your target audience will trust you and your work, make sure you are aware of what it reads, searches for, and believes.